Capital Food Journal was lucky enough to get invited to the launch of Perth’s first Nespresso Boutique store. It was a bit of a surprise and if you were one of my work colleagues you would’ve seen how excited I was when the ‘save the date’ email came through! This blog started in March for personal reasons and I wasn’t expecting it to be noticed. I basically needed a new hobby that didn’t involve reading (as I have some issues with my eyes) so I began to write. Amazingly, CFJ has seemed to grab people’s attention – enough for CFJ to be mentioned in the Top 50 Best Food Bloggers of 2011 and for Nespresso to invite CFJ to its launch.
The opening was what Nespresso called a “lavish VIP event” with numerous Perth personalities in attendance. This included Basil Zemplias, Josh Catalano, Alissandra Moone, Patti Chong, Herb Faust, Rick Hart, as well as Daniela Pitone and Stefania Muscara. There was also a lot of media present, including a few other Perth food bloggers and representatives from newspapers and radio shows.
There a little signs telling you which part of the Nespresso arena you are in, such as “The Discovery Wall”, “The Club Room”, “The Coffee Room” and “The Collection Wall”.
|The Coffee Room|
During the evening, I went for a walk around the store. I think my favourite thing about it is the recycling area. My understanding is that you can bring your used pods for recycling and place them in the bins provided. I think this is a great idea as Nespresso pods are for single use only and are not biodegradable. I would have been interested to learn more about this process however I am glad they have implemented a plan for recycling.
The food was canapés style and was catered by Comestibles. They did amazing little canapés and each tasted great.
On this occasion, I wasn’t focused about the food as it was all about the beverages, so I didn’t take many photos of the canapés (as seen above).
On this particular evening, Nespresso were offering glasses of Veuve Clicquot (which is one of my favourite champagnes).
However, during the night there were many different beverage options. The prettiest were the Cherry Cocktails with the coffee wafer stick on top.
I was hanging for an espresso martini and was a bit worried when they didn’t come out for the first hour and a half. However, once they did it was difficult not to grab another. They were definitely my favourite espresso martini I’ve tried yet, as there was a little spice to the coffee. I asked a waitress if she knew what was in it and she said that there was tequila mixed in. Ingenious idea and will definitely be making my own at home!
The General Manger for Nespresso Oceania, Renaud Tinel, made a speech to commemorate the opening of the store. Mr Tinel mentioned that this new store will provide a personal and unique service to their customers. I can see how this will be, as they have adapted a Club Room at the back of the store and there are many different areas for the customer to be interactive with the coffee machines and pods. Perth needed a Nespresso store, as the little kiosk in Myer gets really busy on the weekend (and usually has a long queue to get served).
Mr Tinel also mentioned the unqiue indigenous artwork on the wall at the entry of the store. The artwork was created by the Jumbana Group and was made entirely of Nespresso Capsules. Mr Tinel stated that similar pieces will be popping up around the majority of Australian stores.
After the opening speech, there was a dance performed by the West Australian Aboriginal Dance Company, which was to symbolise water. The dancers were quite good and it was a lovely addition to the night.
At the end of the night, The Food Pornographer and I decided to go for a bite to eat in town. On exit, we were given a gift bag which had a set of Nespresso Lungo Glasses and a Nespresso magazine.
It was a very lovely night and I am looking forward to returning to the store to buy my Nespresso pods for my old-school (Circa 2008) Nespresso machine. I recommend a visit, even if you don’t have a Nespresso machine because if you enjoy coffee, it is definitely worth a try!
The First West Australian Nespresso Boutique store can be found at:
255 Murray Street, Perth CBD
(Opposite the Perth Underground train station)
CFJ would like to thank Nespresso and Weber & Shandwick for inviting CFJ to this event.