You may have seen on my Facebook or Twitter accounts that I’ve been selected to contribute to Visit Canberra’s Human Brochure campaign. At the time I submitted my application (about two hours before applications closed), I had little knowledge of what the campaign would entail, however I was intrigued by the aspect of learning more about Canberra’s food and wine scene. On Friday night I attended the launch of this year’s Human Brochure campaign and have now learnt a little more about what it will include and I am very excited to share this journey.
Last year, Visit Canberra launched a world-first tourism advocacy campaign aimed to increase the social chat about Canberra and ultimately visitor numbers to the capital of Australia. This campaign saw 500 people visit Canberra for a weekend and to share their experience via social media platforms. This campaign won the national Destination Marketing award at the 2013 Qantas Australian Tourism Awards – and I can see why, it’s an excellent idea that will draw a lot of attention to ACT.
There’s a lot of flak about Canberra and you’ve probably heard the same things – it’s boring, full of public servants, extremely cold etc. I heard them mainly when I announced to friends and colleagues that I was moving to Canberra, and since being here it’s been hard to escape the stigma of Canberra, even the one I’ve placed on it myself. But, Visit Canberra is aiming to change the stigma and have employed 101 local ‘humans’ to share what they love and what they’ve learnt about Canberra. I’ll be one of those humans and I’m excited to see if I can open my heart a little more to Canberra, as it’s been quite good to me since I’ve been here and maybe it’s time to let go of my love for Perth alone…
The launch of this year’s Human Brochure campaign was at the Nishi Gallery in New Acton – a suave little precinct within Canberra City where A and I initially stayed when we first arrived. The Nishi building is one of my favourite architectural designs in Canberra and I was excited to have a look within the gallery. For those who aren’t local to Canberra and may visit through, I highly recommend visiting the Nishi building to view the design – you won’t be disappointed even if you aren’t an architectural buff!
Lined among the walls of the Nishi Gallery was Luke Chiswell’s Straight Face exhibition. A fitting exhibition to pair with the 100 new faces that I got to meet.
To kick formalities off, Visit Canberra’s Director Ian Hill, made a speech to welcome the humans and spoke about the aim to change the stigma on Canberra.
As with any launch event, there were a selection of bevvies – including sparkling, white and red wine as well as cider and beer. My selection was a glass of sparkling, which of course was a local wine – 2007 Gallagher Blanc de Blancs (from the Canberra District).
Jamon iberico and guindillas pintxos
White polenta, crispy lambs belly, smoked ricotta
Cured kingfish, crisp black rice, pickled ginger and green tea
Turros oysters, pickled sea lettuce and sesame
I’m excited to be a part of this project and am really looking forward to discovering more about Canberra’s food and wine scene.